Shopping on line become more and more important in our life.The survey data about the online users’ consumption at north America network shows, among the users being investigated, most do shopping online for its convenience. However the major reason is to buy goods which are uncommon, which accounts for 47%. No queue and traffic jam, saving time and no carrying things account for 46%,46% and 39% respectly.
American customers pay more attention to the convenience of shopping online, while pay less attention to the price of the products. According to the customers’ shopping habits, the real supermarkets or stores should consider offering goods delivery and order services. They can improve their competition by doing this. Sellers online should improve the quality of logistics service, making sure the customers can get better service.