First, for consumers
1.By online shopping, consumers can go shopping at home, ordering goods without being restricted by time and place.
2.They can acquire a large amount of commodity information and buy goods which the local place doesn’t have.
3.Online payment is securer than traditional cash payment, avoiding losing money or being robbed.
4.Consumers need not to be at the scene in person from ordering goods to obtain them, which can save both time and effort.
5.Because online stores can save the cost of renting merchandise stores, hiring employees and a series of other fees, on the whole than the average, prices of similar goods in online stores are lower.
Second, for sellers
Because online sales have small inventory pressure, low operating costs, and operating scale is not limited by field, in the future more enterprises will choose online sales. Sellers can adjust management strategy timely relying on the feedback of market information through Internet, so as to raise the economic benefits of the enterprise and the ability to participate in international competition.
Third, for the whole market economy
Online shopping can achieve allocation of resources more efficiently in larger range and wider level.
This can be seen that online shopping has broken through the traditional business barriers, and it has great attraction and influence to consumer, enterprise and market.